Navigate Ambiguity. Achieve Clarity.
"How do I expand my business into a new country?"
"Why has our growth trajectory stalled?"
"What can we do to accelerate our existing cash flow?"
All these questions have one thing in common - there are no clear answers.
In business, issues are problems to be solved or opportunities to be pursued.
Let's talk about problems first:
Employee turnover
Low sales numbers
Poor strategy execution
Solving problems is about restoring past performance, at the very least.
They differ from opportunities, which are about establishing future performance:
Increasing sales
New product development
Increasing customer satisfaction
When addressing issues that are well defined, you get someone to"Do X job for Y money."
BUT, complex, hard to define issues mean something else entirely...
They tend to:
Require a high level of adaptability
Span across business functions or even industries
Not be fully formed
So, got a complex issue in mind?